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Privacy Policy


Our website address is: https://wiserockproperty.com.
We are a UK based company registered as Wise Rock Property Ltd under the number 10063957 at The Coach House, 3 Eton Avenue, London NW3 3EL, UK.

At Wise Rock Property, we are committed to ensuring that your privacy is protected. This privacy policy, together with our Terms and Conditions and any other notice referred to in it, explains how we collect your personal data and how we use your personal data when you visit our website. Wise Rock Property Limited is a data controller in respect of the personal data processed. If you have any questions or concerns in relation to this Privacy Policy, you can contact our Data Protection Officer at hello@wiserockproperty.com or by writing to the Data Protection Officer, Wise Rock Property Ltd, The Coach House, 3 Eton Avenue, London NW3 3EL, UK.

This website is not intended for children or anyone under the age of 18.
This privacy notice was last amended in May 2018 in compliance with the GDPR.
It supersedes any earlier version.

Third-party links:
This website may include links to third party websites, plug-ins or applications which may allow third parties to collect or share your personal data. We are not responsible for their use of your personal data and cannot control it.


As a business we collect, use, store and transfer different types of personal data depending on who you are.
If you are purchasing, renting, selling or letting a property through Wise Rock Property, we collect and use your personal data in order for us to provide you with our services. The personal data we collect and use may include:

  • Identity Data (name, marital status, title, date of birth, gender, username and password, purchases made by you, your interests and preferences, feedback and survey responses)
  • Contact Data (billing address, delivery address, email address and telephone numbers)
  • Financial Data (bank account and payment details)
  • Transaction Data (details about payments to and from you and other services you have purchased through us)
  • Technical Data (internet protocol address, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, identification number, online identified, location data and other similar identifying information required for the customer’s device(s) to communicate with websites and applications on the internet)
  • Usage Data (how you use our website products and services, the full uniform resource locators clickstream to, through and from our site (including date and time), download errors, lengths of visit to certain pages, page interaction information, methods to browse away from the page and any phone numbers you use to call us)
  • Marketing and Communications Data (your marketing preferences from us and our third parties and your communication preferences)

We also may collect and use Aggregated Data. For example, when you visit our website we may aggregate data about your usage to tell us about how certain features on our website are used. This is not usually classified as personal data as whilst it derives from personal data (in the example, it is derived from your Usage Data), it does not reveal your identity to us. If we do link this Aggregated Data to your personal information, it will be treated as personal data in line with this policy.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can ask us to rectify or update your personal information at any time by email to hello@wiserockproperty.com or by writing to The Data Protection Officer, Wise Rock Property Ltd, The Coach House, Eton Avenue, London NW3 3EL, UK.


We use different methods to collect data from and about you including through:

Direct interactions
You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • apply for our services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • contact us through social media;
  • meet us face to face or telephone us;
  • enter a competition, promotion or survey; or
  • give us some feedback.

Third parties or publicly available source
We may receive personal data about you from various third parties and public sources as set out below:

  • Contact, Financial and Transaction Data from providers of payment services such as Mastercard based inside the EU
  • Identity and Contact Data from data brokers or aggregators such as

– Rightmove based inside the EU
– Zoopla Property Group based inside the EU
– Facebook based outside the EU
– LinkedIn based inside EU

  • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU


In the table “Purpose”, we summarise the ways that we plan to use your personal data and the purposes for which we will use your personal data. We will only use your personal data for the purposes for which we have collected it. If we need to process your personal data for a different purpose that is not compatible with the original purpose that we collected your personal data, we will let you know and ask for your permission.
You will always be given a choice to opt-out.
We may process your personal data for a different purpose and without your consent where it is necessary for us to comply with our legal obligations. You can find a full list of purpose and activities in the document Purpose.

You have the right to withdraw your consent for us to use your personal data for marketing purposes at any time. You also have the right to withdraw consent for us to pass your information to third parties for marketing purposes. If you do withdraw your consent, this will result in us ceasing to market goods and services to you.
You can ask us to stop sending you marketing messages at any time by:

If you do withdraw your consent to receiving marketing messages, we will still process your personal data in order to fulfill our contract with you and in accordance with our legal, accountancy and regulatory obligations.
If you no longer wish to be contacted by third parties for marketing purposes, please follow the instructions in their marketing communications, or consult their privacy policies about how to unsubscribe.

Third-party marketing
We will get your express opt-in consent before we share your personal data with any company outside Wise Rock Property for marketing purposes.

The Wise Rock Property website and applications may automatically collect data about how you use our services in order to help us improve future functionality. We use Google Analytics, which is a web analysis service provided by Google.
The cookies on the Wise Rock Property website do not track, collect or upload data such as your name, email address or billing information, but it may collect data about your equipment and browsing activities. We may collect and report on the adoption and usage of specific features, crashes and exceptions and other useful, anonymous metrics.
Certain devices can detect your approximate location, via latitude and longitude. The accuracy of this data is not in the control of Wise Rock Property. If this feature is requested, Wise Rock Property will prompt you to provide your permission to access your location data for the purpose of providing you with results or directions based on your current location. You can disable location settings within your browser. To read more about our use of cookies on the Wise Rock Property website, please consult our cookie policy.


We may have to share your personal data with the parties set out below for the purposes set out in the “Purposes for which we will use your personal data” table above. We have agreements in place with our third parties that restrict their use of your personal data. We only allow third parties to use your personal data for specified purposes and in accordance with our instructions.

Related third parties:
100 Key Properties Franchise (where you have consented for us to do so)

External third parties:

  • Service providers like CRM acting as processors based in the United Kingdom who provide IT and system administration services, anti-money laundering service providers, tenant referencing companies, tenancy deposit administrators (such as the Deposit Protection Service) and services to enable us to perform our contract with you.
  • Property developers acting as Processors or independent controllers based in the UK who process your personal data in order to arrange and facilitate your visit to their marketing suite.
  • Advertisers and advertising networks (including social media) that require the data to select and serve relevant adverts to you.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accountancy services.
  • HMRC, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. We will refer your personal information to the following third parties, but only where you have consented for us to do so.
  • If you are a tenant and we are helping you with the administration in moving, we will refer your personal information to Rent4Sure Limited which acts on our behalf to provide these services. Rent4Sure Limited may contact you about the other services that they provide if you consent for them to do so.

Other third parties:
Sometimes there may be third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

Anti-Money Laundering
Wise Rock Property is committed to operating its business in a transparent and open manner consistent with our legal and regulatory obligations. We are aware that the real estate industry is a target for organised criminals seeking to launder the proceeds of criminal activity. We always seek to prevent this activity by cooperating fully with the authorities and reporting suspicious activity to the National Crime Agency.
As part of this commitment, we adopt a strict compliance of all Anti-Money Laundering rules, with specific emphasis on the Proceeds of Crime Act 2002, the Money Laundering Regulations 2017, the Bribery Act 2010 and the Terrorism Act 2000.
Wise Rock Property policy commitment is applicable to all of our customers, including vendors, buyers, landlords and tenants. As a result we obtain and hold for a period of at least seven years evidence pertaining to our customers’ identity and, where appropriate, we obtain proof of ownership of property and source/destination of funds. We will be unable to proceed with any work on behalf of our customers if we are unable to obtain this information. Customers’ identity will be subject to an electronic identity check, which may also include a credit check. Wise Rock Property is registered and supervised by HM Revenue & Customs for compliance with the Money Laundering Regulations 2017.


Once we have received your personal data we will use reasonable and necessary procedures and security features to try and prevent unauthorised access. For example, we limit who can access your personal data to those individuals and third parties who need to know it and who are subject to a duty of confidentiality. If we become aware of a data breach we will notify the Information Commissioner’s Office. If we believe that the data breach is serious, we may notify you in accordance with our legal requirements.


We will not transfer your personal data outside of the European Economic Area, except to a country offering the same level of protection for your personal data. For example, with certain service providers we may use specific contracts approved by the European Commission which ensures that your personal data has the same protection as it would have in Europe.


We hold on to your personal data whilst you use our services (or whilst we provide services connected to you) and for at least seven years thereafter, for legal, regulatory and accounting purposes. If we need to hold on to your personal data for longer, we take into consideration the potential risks in continuing to store your data against why we might need to keep it. In some circumstances we might anonymise your personal data so it is not associated with you, and we may then use this information indefinitely.


Under data protection laws you have the right to protect and look after your personal data. You have the right to:

  • ask us for the personal data that we hold and process about you (this is commonly known as a data subject access request). You have rights to the following information:

– the purpose(s) for which we are processing your information;
– the categories of personal information we hold about you
– the recipients or categories of recipient to whom the personal data have been or will be disclosed;
– the period for which we will store your information, or the criteria used to determine that period;

  • prevent the use of your personal data for marketing purposes by:– informing us with a phone call on +44 7341 443 858 
    – by ticking the relevant boxes on the data collection forms; or
    – by emailing hello@wiserockproperty.com

Please note that even if you refuse marketing, we will still contact you to discuss the services you have asked us to provide to you or to tell you about changes to our terms and conditions:

  • ask that any inaccurate information we hold about you is corrected;
  • ask that we delete the personal data we hold about you in certain situations;
  • ask that we stop using your personal data for certain purposes;
  • ask that we do not make decisions about you using completely automated means; and/or
  • ask that personal data we hold about you is given to you, or where technically feasible a third party chosen by you, in a commonly used, machine-readable format.

The rights listed above may apply in certain circumstances, and so we may not always be able to comply with your request to exercise these rights. We will usually respond to a request from you to exercise your rights within 1 month of receipt, but it might take longer if your request is particularly complex or if you have made a number of requests. Please be aware that we may need to process your personal data and/or request specific information from you to help us comply with your request. You will not usually have to pay a fee to exercise these rights, but we reserve the right to if your request is clearly unfounded, repetitive or excessive, alternatively we may refuse to comply with your request.


If you would like to speak to us about how we handle your personal data, please contact our Data Protection Officer Muriel Zsiga in the first instance at hello@wiserockproperty.com. You can also complain to the Information Commissioner’s Office who is the UK supervisory authority for data protection issues.